Dark And Lovely Fade Resist Hair Color - 371 Jet Black

Turn heads with the ultimate hair dye for shiny, glossy hair—now with a new conditioning formula! Achieve long-lasting, glossy hair color with Dark & ​​Lovely Fade Resist—the gold standard in gorgeous hair color. Everyone’s favorite permanent hair color just got better with our new Moisture Seal technology. Fade Resist delivers brilliant shine and helps protect hair from breakage. Intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you’re caring while you color—your color-safe ‘do will thank you!